On December 1st, World AIDS Day, Durex, together with (RED), launches an advertising campaign to fight AIDS in South Africa, where an estimated 7.2 million people are living with HIV or AIDS.
When you choose (DUREXTM)RED condoms, you are not only protecting yourself and your partner, but you are also helping to raise money for the «Keeping Girls in School» program in South Africa.
Our part in this project was to direct a promotional ad, together with a series of videos and visuals adapted to the formats of social networks, as well as a television spot.
CLIENT: Durex Italy SECTOR: Personal care
CREATIVE: David Gómez
Cinematography: Tima Miroshnichenko, Cottonbro Studio, Mart Production
Music: Apesaw
